Since the news broke, that Dress To Impress were launching a whole range of toys and dolls, players have been excitedly waiting for them to launch.
The DTI team haven’t officially announced the dolls yet, but well known toy magazines have run stories on the dolls, and the dolls were even featured in-person, at the Toy Fair event in the UK, back in January.
We have also seen the official Dress To Impress Twitter account retweet some tweets about the dolls, so we know for sure that DTI dolls are definitely happening, and soon.
So, What Is Coming In The Dress To Impress Toy Line?
Dress To Impress Mystery Models
A dazzling, blind, star capsule assortment of surprise collectible small dolls with interchangeable, themed outfits.
In addition to the doll, outfit, and accessories, each set includes a collector card, a shimmering display capsule, and exclusive digital items.
Dress To Impress Fashion Dolls
A chic lineup of 11.5” fashion dolls, each showcasing the game’s iconic themes. Complete with bespoke, premium cut-and-sew clothing and accessories, plus exclusive digital items.
Dress To Impress Lana Deluxe Fashion Doll Set
Meet the mysterious Lana, accompanied by her signature nail salon setup, iconic accessories, and exclusive digital items.
Dress To Impress 3-in-1 Fashion Doll Playset
Craft hundreds of glamorous looks with a stunning fashion doll, three exquisite outfit sets, and coordinating accessories.
Take the fashion frenzy on the go with the elegant, game-inspired closet carrying case. Includes exclusive digital items.
Dress To Impress Runway Ready Deluxe Playset
Step into the spotlight with this deluxe transforming playset, featuring a dual closet and extendable runway illuminated by LED glam lights for a show-stopping runway experience. Includes exclusive digital items.
To summarize, we are getting; a range of blind bag mini DTI dolls, a range of 11.5″ fashion dolls (which might be more Barbie Doll like), a Lana’s nail salon playset, a range of DTI dress-up fashion dolls with accessories and clothing, and a DTI runway playset.
While Dress To Impress hasn’t announced the dolls (yet), it looks like the launch announcement could be very, very soon. I’ll tell you why…
The DTI Mystery Models dolls can already be purchased in Thailand for 750 Baht each.
These are the blind bag versions of the dolls, where you get a gold star shaped plastic box, and inside the box, you get a small plastic figure of a female doll, wearing an outfit (which is removable), and comes with a special illustrated card, an accessory, and a “digital item”.
These Dress To Impress Dolls Toys are completely plastic, with no “hair” like a conventional doll, so they’re actually more like figures than they are dolls, but perhaps the “Fashion Dolls” in the range, will be more like dolls, with hair to style.
For the Dress To Impress Dolls, they each have a pair of plastic shoes, a top, a skirt or a pair of pants, hair and an accessory (like leg warmers, arm warmers, gloves, a book or a bag).
There are 10 dolls in total, and eight of them are shown above, but there are two mystery dolls, and those are Lina and Lana, but you won’t know which doll you’re purchasing, as they’re blind bag boxes, so you’d have to keep buying them to get the whole collection, or the one specific doll you want.
When Can We Buy The Dress To Impress Dolls?
The Dress To Impress Dolls have appeared in stores in Thailand already, but when will the dolls launch globally?
Right now, the dolls are available for purchase from an online store that sells collectibles, and other Roblox toys/figures, but they’re on a pre-order basis.
For the last few weeks, the dolls just said “pre-order” with no inclination of when the pre-order date would be, but that has all changed.
The dolls are available for pre-order, and the pre-order date is officially “9th May 2025”, so I would 100% assume that is the official launch date, as retailers are unable to send items until the pre-order date comes around, so we have two months to wait until we can purchase the DTI dolls for real, which isn’t long at all!
How Much Are The Dress To Impress Dolls?
The Dress To Impress Mystery Model Dolls are on sale in Thailand for 750 Baht each, which converted to USD is $22.25, converted into GBP is £17.20, and converted in EURO is €20.47.
So, it looks like each of these blind bag / mystery box dolls are going to be at least $22, £17 and €20 each, which is expensive for such small dolls – they are only 10cm each.
Do The Dress To Impress Dolls Contain Codes For In-Game Items?
Yes. There is a mention in the official write up, which talks about the “digital” item in-game:
“each set includes a collector card, a shimmering display capsule, and exclusive digital items”
People didn’t know if the “exclusive digital items” would be UGC items for your Roblox avatar to wear, rather than items within the Roblox Dress To Impress game.
However, someone on Reddit purchased one of the dolls, and they shared a (now-deleted) image of the card (blurring the code) and showed that when you input the code on the card inside the box in the “Redeem Code” box, a message pops up to say invalid code.
So, you do get a code for an item in-game (I’m not sure what the item is – but I think it could be one item across the entire Mystery Models items collection), but DTI haven’t made the codes live yet.
Which makes sense, as they wouldn’t want players running around the map with an exclusive item that hasn’t yet been announced, so I assume the code/s will be made active once that official launch date comes around (which looks to be the 9th May 2025).
Where To Buy The Dress To Impress Dolls?
Right now, the Dress To Impress Dolls are available in Thailand, in a store within The Emporium shopping mall, where they were on sale for 750 Baht.
They are not on sale anywhere else right now, apart from being on pre-order from an online European store, that sells collectibles.
I’m not linking to the pre-order store, because I can’t vouch for them personally as a retailer, but once they’re available at any other retailers, I’ll be sure to update this post.
I really hope the dolls bring really cool items in game 🙏 -Lulu xoxo
Author
Oh me too!! Please let it be clothing and not a bag or something xx
I just want to say that in 2010 the first line of Monster High dolls had a price of 20 dollars per doll and 30 dollars for set of 2 dolls together.
You can google and see how detailed they were…
I’m just gona go cry in the meantime)
Author
Oh wow!!! I cannot believe this new ones are going to be $20 for a playmobil looking doll. I still want them, but stilllll. The MH dolls were so worth that price. I feel for the DTI kids that will want these, imagine how expensive the big dolls and playsets are going to be 😓
wait cant one person buy the dolls and reveal the code so that everyone else can use it? or will that not work?
Author
It looks like it’s perhaps one code in all the Mystery Model dolls – and maybe a different code each of the four types of toys? So four “exclusive” items in total, rather than every single doll having a different code, so I think one person could share the code (once the code is made live) xx
so buying isnt necessary to get the items right?
btw if u end up buying them, will u make the code go live?
Author
We don’t know if buying is necessary until they launch properly, but if we don’t have to buy them, of course, I’ll share the code as soon as I buy them 😀
I’m kinda a broke diva and these dolls are so pricey like daym. I hope that maybe the ones in Thailand are a sort of prototype, and once they are actually realised they are cheaper🙏
Author
I wish they would be, but looking at the price of the other PhatMojo toys/figures, the price looks bang on compared to them, so it’s unlikely 😢 I so hope they are cheaper though, they’re tiny for that price!!
hi im subscribed to this blog but i never get emails is this a problem on my end or have you just not sent any?
Author
Hi Harriet, thank you for your message. I haven’t yet sent any emails, as I’m still building my mailing list up, but I’m so grateful you subscribed 💜
I actually collect dolls (monster high, ever after high, barbie, some figures) but I don’t want to have these DTI dolls even though I like the game and we will have unique items for them.
I know it’s not 2010s anymore and everything more is expensive, but these look like they were made just to make profit, no sincerity
Author
I have to agree. I wouldn’t be buying them because I love DTI. It would be because I want the codes, and I guess that’s what they’re hoping. I so hope the fashion dolls look better quality, but looking at the other PhatMojo toys/figures, I’m not so sure :/ – the Monster High dolls are gorgeous, with such incredible attention to detail! xx
The core audience is kids and they will ask parents to buy anything, no matter the quality. No need to go an extra mile I guess.
Hasbro must have had the same stategy with my little pony. Everything I saw from them looked horrific😂
Author
I used to love MLP as a kid, the ponies were adorable and you’d get the cutest extras and accessories! Then they decided to spend less money on manufacturing and skimping out on the quality. Thrift stores are just filled with MLP these days lol, I don’t blame people just chucking them out as they’re so cheap and basic 😭
Hi Ivy ❤️ DTI released a few sneak peeks on items in the spring update! Lana and Nicholas and Mary Carmella posted videos on them! Check it out! -Lulu xoxo
hi im subscribed to this blog but i never get emails is this a problem on my end or have you just not sent any?
Author
Hi Harriet, thank you for your message. I haven’t yet sent any emails, as I’m still building my mailing list up, but I’m so grateful you subscribed 💜